Since online marketing often depends

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SendInBlue, Cleverreach, Mailchimp or similar. Graphic design: Photoshop, InDesign, Canva Office Management: Microsoft Office, Google Docs, Google Sheets, SAP, Easybill Project management: Asana, Slack, Trello Since Germany lags behind in online marketing compared to other markets such as the USA or certain Asian countries, business fluent English skills are usually a prerequisite for working as an online marketing manager - for example because collaboration with international stakeholders or understanding English-language specialist guides are required.

Anyone who starts a hobby or a side hustle as a blogger, influencer, content HK Phone Number creator, affiliate marketer or webmaster of a niche website can quickly gain practical online marketing experience and thus position themselves attractively as a potential employee. Would you like to acquire the professional requirements yourself? Read more about learning online marketing . Soft skills Online marketing managers should have a high degree of initiative, self-organization and self-reflection. on algorithms such as those from Google or Facebook, the exact functioning of which is kept secret, online marketing managers must be prepared to take responsibility and demonstrate resilience. The reason is that optimizing online marketing campaigns requires a lot of trial and error, which can always be associated with temporary setbacks.



Online marketing managers are an interface between specialist departments, external service providers and/or in a customer-agency relationship. The job therefore requires strong communication skills and it is an advantage to be able to speak on the phone confidently and purposefully. Since online marketing managers are supposed to be the driving force of online marketing projects, they must be committed and have a sense of urgency in order to do justice to the fast pace of online media. Online marketing career changers Many online marketing managers are career changers from other areas. The author of this article studied General Management, with a focus on Economics of Crime. His colleague, Johanna Fertig, has a background in logistics and controlling.