Calm down and think about the motivation

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Behind the user's behavior. To do this, the action of collecting information through video collection is essential. On the other hand, once the interview starts, we will communicate with different users for several hours in a row. After the interview, users who are after the interview may have forgotten what the previous users have said. Many important information. In addition, another benefit of video is that it can be paused and repeatedly watched, and the details that were ignored before. By watching and combing the video, the "treasure" contained in the interview can be tapped as complete and comprehensive as possible. Of course, the video must be carried out in the case of obtaining the user's consent. Generally, after explaining the intention, the promise to ensure privacy and clear interview rewards, the user will basically agree with your video request.

But if the user does not agree with video or recording, it is best to ask your colleagues to help records during the interview. In the end, user interviews are the most direct research methods for product managers to understand Argentina WhatsApp Number users and dig the user experience pain points. It can verify our speculation of user behavior motivation and insight into unexpected user behavior and viewpoints. It can effectively avoid talked about troops on paper, building cars behind closed doors, and pain points for pseudo -needs. Everyone can do user interviews, but it is not easy to give full play to the effect of interviews. It is necessary to understand some basic principles and skills, but also continue to find feelings in practice to explore the most suitable interview methods. This article shares you the five techniques for my pro -testing to prepare for the combination of questions in advance with flexible questions. Through sincere, friendly, and focusing on user privacy, obtain user trust and create a relaxed atmosphere for interviews.





Set real goals for users, and engrave the most real product usage scenarios. Observe more, guide less, don't listen to what the user says, but depends on what he does. Don't forget to video throughout the process, good memory is not as good as the camera. In these five points, I think the most critical and difficult is the fourth point. Because the other points can be basically done by preparing and several exercises, but the fourth point needs to be devoted to the interview process throughout the fourth point. It is necessary to observe his observation on the perspective of the user, think about his thinking, but also switch to it at any time to switch to it to the time to switch to The perspective of the product manager to observe the mismatch of the product design and user needs.